November 28th, 2016 | Debbie Lamb, Sterling Talent Solutions
Mobile Hiring: A Smarter Way to Seal the Deal
Being connected via mobile phones is a central part of modern life. With smartphones, we are connected to news, entertainment and of course our friends and family quicker and easier than anyone thought possible. The introduction of the smartphone changed modern life and if you are connected as I am, it is hard to think back to a time without them. In fact, I held out for years on getting a smartphone (and regularly called my old phone the “not-so smart” phone). Once I finally caved in and bought one, I haven’t looked back. And with the rise of mobile hiring, it looks like I made the right choice.
The Spread of Mobile Technology
Mobile connectivity is changing the world. 92% of Americans currently own a cell phone (smartphone or not) and globally more than 4.6 billion mobile phones (of all types) are in use. By 2017, over one third (or 2.6 billion users) of the world’s population is projected to own a smartphone. In December 2015, Pew Research Center released a report about technology device ownership. The report found 68% of Americans have smartphones, up 35% from 2011. In fact, smartphone ownership is nearing saturation rate for some age groups: 86% of 18-29 year olds have a smartphone and 83% of those 30-49 also have a smartphone. 92% of American adults own some type of mobile phone (smartphone or not).
As the newest digital devices become central to our personal and professional lives, organizations are recognizing the value of integrating mobile capabilities into every facet of business operations. Mobile usage continues to out rank traditional desktop usage when it comes to search. According to a December 2015 comScore report, the top five US digital properties are Google, Facebook, Yahoo sites, Amazon and Microsoft Sites. People are spending less time on their desktops and more on their mobile devices. The report also found that 65% spend their digital time on mobile devices with 56% of that time being spent on mobile apps.
Mobile Hiring: Building Stronger Candidate Connections First
During the past few years, technology has revolutionized the HR business processes. The first wave focused on talent acquisition with the advent of applicant tracking systems and the recent surge in mobile recruiting. Now, mobile hiring is emerging as the next wave in this era of HR transformation. Mobile technology is only one dimension of the SoMoClo (Social, Mobile, Cloud) revolution that is reinventing the workplace. HR has leveraged the power of SoMoClo for recruiting. The next logical step is hiring.
Let’s look at mobile recruiting trends. Each month, one billion job searches are conducted via mobile devices. A key benefit of going mobile is immediacy. While 70% of mobile searchers act upon their search, be it making a purchase or applying for a job, within the hour, only 30% of PC searchers do. It’s no wonder recruiters are scrambling to source talent through mobile channels. A survey by Censuswide, on behalf of Indeed, found that 78% of people in the US would apply to jobs on their mobile devices if the process were simplified. 65% of people are using their mobile devices to search for jobs. But, the survey found that there are still technological concerns that employers will have to overcome, including small screens and difficulties to tailoring resumes to mobile devices. Too often, there is a disconnect between the satisfying high-tech, high-touch experience of mobile recruiting and old-school hiring methods. Unfortunately, it occurs at the most critical moment in that stage between the job offer and onboarding.
The Business Case for Mobile Hiring Now
Early mobile human resource program adopters are seeing dramatic results, as the demand for mobile hiring support soars. Mobile isn’t about devices. It’s about immediacy and always-on access and hiring should be, too. A weak hiring process is bound to affect your retention rate. In fact, studies estimate that, without solid onboarding, 20% of new hires leave within the first 45 days. Your organization only gets one chance to make a lasting first impression with today’s on-the-go talent pool. A mobile-friendly hiring process can give you a clear competitive edge.
How to Catch the Mobile Hiring Wave
So what’s the first step to making your hiring process mobile friendly? Take a hard look at the process itself. Audit every step. Go through it yourself as if you are a new hire. Decide what is critical, think holistically and optimize according to your priorities. For example, offer letters and screening authorizations are essential, but 401k enrollment forms may not be as important. Human resource managers should be able to monitor the status of multiple candidates from their tablets, but payroll may be better managed from a desktop. Once you have a clear view of your current process, from both a candidate and administrative perspective, you can identify a technology solution that effectively mobilizes these functions. The path to a streamlined solution may be easier than you think.
Companies with highly engaged workers from the application process through the first week have higher rates of customer satisfaction and fewer errors. Learn how to make the onboarding experience a positive one by downloading Your Complete Guide to Onboarding From Decision to Day One.
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